![]() We’ve written on a number of occasions already this month that Google was launching a test of new technology in Google Chrome called FLoC, which stands for Federated Learning of Cohorts. ![]() ![]() However, Google has also been making news along these same lines, part of a privacy/user tracking headache all its own. Facebook has attracted an outsized share of attention this week over the way it tracks its users’ activity, with that scrutiny coming as a result of Apple rolling out iOS 14.5 on Monday - a highly anticipated new update to Apple’s mobile operating software that will crack down on this type of tracking activity. ![]()
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